This media kit for Daily Drills, an up-and-coming leisure wear brand, was my midterm project for PR-250 F24. 

The assignment prompt was: You work for Daily Drills and you’re launching a BIG10 line of comfy clothes. Your drops have become famous on the internet and you want to tap into all of that excitement, but you need to start to poise the company for a bigger future so your task is to get more traditional press across fashion and business that legitimizes your success.