For this PR class’ final, my peers and I were tasked with ideating a campaign that utilized different channels in its promotion.

I came up with the idea of MỘT Cafe, meaning one in Vietnamese, as an homage to my heritage and also to my love of any and all caffeinated beverages. It is widely known that Los Angeles lacks “third spaces,” which can be defined as places that are neither the home nor the workplace where people are able to linger and mingle. To combat this, MỘT Cafe, a one-day pop-up cafe I hosted in my apartment living room, was born. No devices allowed, just conversation and getting to know other guests.

Through the one-day approach and no-technology policy, MỘT Cafe aims to bring people together that would not have found each otherwise. If MỘT was a longer-term project, I would have expanded it into a series of one-day pop-ups at a different location for each day.

Glad you asked! I’ve always had somewhat of a caffeine addiction … bad in general, but great for this project! The menu features beverages such as Vietnamese phin, matcha and hojicha lattes. We also prepared a variety of pastries for our first day!